EDITORIAL ARCHIVE

Interactive Culture

The meeting point of media, participation and digital experiences.

The Social Side of Competitive Play

Competition is often described in terms of winners and losers, but lasting game communities are built around much more: shared rules, recurring opponents, strategy discussions, stories about memorable […]

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Interactive Culture

When Viewers Become Participants: The Rise of Interactive Culture

The boundary between watching and participating has become unusually porous. Livestream audiences vote and comment. Interactive documentaries let viewers choose paths. Games borrow cinematic language while films increasingly […]

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